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Training offer
Postgraduate Diploma in Marketing Research, Insights and CRM
Área temática
Materiais de construção e fabrico industrial
Nível
Avançado
Tipo de formação
Formação online
Idioma
Português
País
Portugal
Descrição
Consumer experience management has become a source of competitive advantage for companies that are able not only to understand psychological variables, but also the social and technological changes that influence consumer behaviour.
This postgraduate course presents traditional marketing themes such as Marketing Research and CRM, with a contemporary perspective on Consumer Insights and Technologies, providing a complete training programme for professionals and executives in the field.
