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Training offer
Postgraduate Diploma in Marketing Research, Insights and CRM
Thematic area
Construction materials and industrial manufacturing
Level
Advanced
Type of training
Online learning
Language
Portuguese
Country
Portugal
Description
Consumer experience management has become a source of competitive advantage for companies that are able not only to understand psychological variables, but also the social and technological changes that influence consumer behaviour.
This postgraduate course presents traditional marketing themes such as Marketing Research and CRM, with a contemporary perspective on Consumer Insights and Technologies, providing a complete training programme for professionals and executives in the field.
