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Training offer
Postgraduate Diploma in Marketing Research, Insights and CRM
Área temática
Materiales de construcción y fabricación industrial
Nivel
Avanzado
Tipo de formación
Formación en línea
Idioma
Portugués
País
Portugal
Descripción
Consumer experience management has become a source of competitive advantage for companies that are able not only to understand psychological variables, but also the social and technological changes that influence consumer behaviour.
This postgraduate course presents traditional marketing themes such as Marketing Research and CRM, with a contemporary perspective on Consumer Insights and Technologies, providing a complete training programme for professionals and executives in the field.
