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Postgraduate Diploma in Marketing Research, Insights and CRM

Consumer experience management has become a source of competitive advantage for companies that are able not only to understand psychological variables, but also the social and technological changes that influence consumer behaviour. This postgraduate course presents traditional marketing themes such as Marketing Research and CRM, with a contemporary perspective on Consumer Insights and Technologies, providing a complete training programme for professionals and executives in the field.

Postgraduate Diploma in Sales Management

This programme guarantees a holistic approach to developing crucial skills in Sales Management, commercial strategies and planning, team leadership and technology integration. With a comprehensive and meticulously designed curriculum, we emphasise the importance of balancing qualitative and quantitative skills, preparing our participants to meet and exceed the challenges of the contemporary business environment. Enriched with modules that address the most current and emerging issues, such as the cutting-edge application of Artificial Intelligence in CRM and the nuances of Digital Sales, this programme is a bridge to the future of the commercial area.

Degree in Distribution and Logistics Management

At a time when the phenomenon of globalisation is unstoppable, when companies not only import and export, but also produce, store and distribute products in different countries, the issues inherent in distribution and logistics will certainly become increasingly acute in the immediate future. These findings highlight the relevance of specialising in increasingly complex logistics and national and international trade issues, which only higher education can fully address.

Master’s in Artificial Intelligence Engineering

Artificial Intelligence (AI) seeks to build tools to complement human activity by creating algorithms and intelligent behaviour systems. AI has been responsible for the creation of new start-ups and spinoffs in the field of Computer Engineering and is increasingly being invested in by large companies, particularly in the automotive, banking, insurance and retail sectors.

Degree in Data Science for Management

The degree in Data Science for Management is a degree that develops essential competences in today’s information society and that allows us to gain a significant understanding of business through the study of data. This degree, with a multidisciplinary approach, combines principles and practices in the areas of technology, information systems, statistics, artificial intelligence and computer engineering to investigate a large volume of data (Big Data), the analysis of which helps to ask and answer questions such as What happened? Why did it happen? What is likely to happen? What can we do with the results?

Postgraduate Data Science

The amount of data generated by organisations has grown exponentially, increasing the need for professionals specialised in extracting value from this data. When properly exploited, data makes it possible to support strategic decisions, create products and offer more personalised services, among many other potentialities. Data Science, therefore, is an essential area that cuts across all types of organisations and sectors, recognised for its potential to provide competitive advantages.

Degree in Environmental Engineering

The sustainability of the planet requires professionals trained to respond to the transformations imposed by climate change, water and energy scarcity and the protection of biodiversity. At NOVA FCT, the Degree in Environmental Engineering prepares engineers to create innovative solutions that promote a balance between human progress and the sustainability of the planet.

Language: Portuguese